First impressions matter to all businesses, especially those in the hospitality industry. A hotel should pay attention to first impressions from all aspects of a guest’s visit including online presence, the hotel’s exterior, staff, lobby area, guest rooms, and the gym. By taking time to improve these areas and offer consistent service, guests will visit a hotel and have a quality first impression. Since first impressions are made within the first 15 minutes, it is vital that a hotel understand the importance of having superior service and appearance. When running a hotel, take time to view the hotel from a guest’s perspective so necessary adjustments can be made.